​We are an independent family-owned business dedicated to experience, safety, quality and affordability.

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We think staying small, nimble and independent matters a great deal. It gives us the latitude to make the decisions and the products that we believe in without compromise. It means we can focus on better products and better experiences not just "more stuff" to fill a retail shelf.

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We believe a great experience comes from thoughtful design and a commitment to continuous improvement.

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We believe that affordability doesn't have to come at the expense of quality, safety or performance.

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We believe in supporting local manufacturing, local communities and being generous of time and resources to help those in need - both people and pets.

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Most importantly, we believe in integrity. Which means we strive to be good stewards of our customers, our employees, our manufacturing partners and our world through fair prices, fair wages, and the adherence to honest, ethical and responsible practices in every facet of our business. Without compromise.

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